Analytics, Search Console, email
Google tools wired to your real questions
We connect Analytics and Search Console to what your business counts as success, and keep Workspace DNS sane. Reports should match reality, not wishful thinking.
Google’s tools change over time, but most businesses still rely on Analytics to see traffic, Search Console to catch crawl issues, and Workspace for company email. We help you set these up so reports match the questions you actually ask, and so tags respect the cookie choices you publish on the site.
Typical setups
- Google Analytics (GA4): property and data stream wiring; event names tied to form fills, calls, and purchases you recognize.
- Tag patterns: direct tagging or a tag manager when that fits how your site is managed.
- Search Console: verification, sitemap submission, and issue review when coverage drops.
- Workspace basics: MX records aligned with your DNS , groups, aliases, and recovery planning for admin accounts.
Friction we flag up front
- Cookie banners that block tags unevenly, so month-to-month reports quietly drift.
- Checkout on a different domain than your main site, which complicates measurement.
- Orphan analytics properties after a migration.
- Lost admin recovery for Workspace when the last phone factor is gone.
No promise that dashboards never change
Google updates interfaces and retention rules. We document what we configured and where to re-check quarterly. We do not guarantee uninterrupted history across every Google UI change. For ads-specific tracking, see Google Ads. For the site itself, see web design.
List for Archi FX which accounts you already have and what decisions the reports must support.