Your current web team is not cutting it. They can edit the site. They do not understand how hosting, WordPress, search setup, and lead routing fit together.
That gap is why forms fail quietly, the wrong pages show up in Google, and every plugin update feels like a gamble. Archi FX is the senior-led partner service business owners hire when they need someone who knows what runs under the hood, not just how to click publish. We document what is live, fix what is broken, and stay accountable after go-live. Rankings and lead volume depend on your market. We focus on work you can trust.
Tell us what broke
We read every inquiry and reply on our usual business timeline.
Tampa Bay
HQ
Senior-led
Team
Direct
Delivery
By referral
Intake
Common platforms and models we integrate when they fit your host, budget, and roadmap. You keep ownership of data and prompts. We connect what makes sense for the live site.
Logos identify common third-party tools. They are not endorsements, and we implement what fits your product and policy constraints.
When your vendor only knows the dashboard, problems hide
General contractors, plumbers, HVAC companies, electricians, and home service owners should not babysit WordPress, wonder why the phone slowed down, or chase someone who ghosted after launch. Most web teams can publish a page. Few can explain why a form stopped after a host change or why Google picked up a test URL.
Archi FX is the senior-led team you hand the keys to when you need people who understand how the live site, hosting, search basics, and lead paths connect. We guide fixes, releases, and improvements on the public site your crews rely on.
What you get from day one
Takeover without the blame game
We inherit messy themes, old plugins, and slow pages, then map what is live before we touch anything.
WordPress run by people who know yours
Updates, security, backups, forms, and speed work tied to whether calls and job requests still reach your office.
Copy that matches dispatch reality
Clear emergency paths, service areas, and proof so homeowners know who to call.
Follow-through with an owner
Priorities tied to booked work and risk, not a ticket queue with no one accountable.
The team on your account, not a support queue
Most shops hand you a designer and a ticket queue. We bring the disciplines that keep a business website honest: planning, build quality, hosting hygiene, and search basics tied to how you actually dispatch work. No rank promises. Clear ownership instead.
Planner
Turn competing priorities into one honest roadmap with clear tradeoffs and dates you can plan around.
Site structure
Keep pages, promos, and service lines coherent as your business adds trucks, towns, and seasonal offers.
Developer
Build and publish so the next senior team can read the work without starting over.
Hosting and connections
Map hosting, forms, logins, and third-party tools so production stays calm on purpose.
Maintainer
Run WordPress and typical PHP hosting with someone who knows your real site, not a generic checklist.
Search and speed
Improve load time, local facts on the page, and crawl basics so Google and answer tools have truth to pull from.
What we help with for contractors and trades
We build, fix, host, and improve websites for service businesses. Pick what matches your situation. Each service page explains what we do, what you get, and what we do not promise.
Website design and rebuilds
Clear service pages, mobile-first layouts, and a launch plan that includes domains, security, forms, and measurement.
Read about this serviceOrganic search and SEO
Page structure and content that match how people search for your trades and towns, plus technical crawl hygiene.
Read about this serviceWebsite maintenance and care
Updates, backups, checks after changes, and someone who knows your real theme and plugin setup.
Read about this serviceHosting and server setup
Servers configured for your site, documented access, and a sane plan for certificates, backups, and monitoring.
Read about this serviceGoogle Ads
Account structure, conversion tracking, and iteration with realistic measurement. Markets set the ceiling, not us.
Read about this serviceTroubleshooting and fixes
Log-led triage for errors, plugin conflicts, and break-fix work on live sites. Evidence first, not guesswork.
Read about this serviceCustom dashboards, real widgets, live monitors
Off-the-shelf Google and ad dashboards rarely match how a contractor sells: by service line, by town, or emergency vs. planned work. We custom-make private dashboards with proprietary reporting on what matters, wired to your forms, phone taps, and ad accounts where that connection exists.
You see which sources sent the visit, where people stop before they call, and a layout your team can scan in a weekly check-in. The sample below uses made-up numbers. Yours pulls from your live site, your service list, and how often you want to review results together.
SESSIONS
3,741
All pages
PAGE VIEWS
8,902
27-day window
TAP-TO-CALL
416
Attributed
FORM STARTS
612
Job requests
LEAD CONV.
3.8%
Per visit
ACTIVE NOW
4
Updates often
30D Page Views
8.9k
30D Phone Taps
416
SESSIONS
1,842
LEADS
74
CONV.
4.0%
PAID SHARE
38%
Visit to lead (sample)
We use AI as a tool where the work justifies it
Chat helpers, on-site search, and light automation when they fit your budget, staff, and risk tolerance. We build and test them like any other site feature, with your services and policies as the source of truth. Google, ChatGPT, and other outside platforms can still misread or invent details. We focus on what you control on your site, and we do not promise what those platforms will say about you.
Chat and assistant features with testing, logging, and limits before customers see them
Answers grounded in your real services, policies, and scope of work
On-page facts and structured markup aligned with what dispatch and licensing actually say
Checks before release so a bad prompt or model change does not hit the live site cold
Human review when automation should not stand alone on homeowner-facing answers
Tool choices sized for speed, cost, and the risk of wrong answers on a public page
Hosting you already pay for, run by people who read the server
Most trade sites live on managed WordPress, cPanel, or similar hosting. We work in those environments every day: certificates, backups, updates, and a clear process when something breaks at night. When you need more, we also build on Laravel, Node, and private servers with the same documentation habits.
You can keep your host relationship. We become the team that knows how the live site is supposed to behave, how forms route, and who to call when traffic spikes during a storm week.
PARTNER MODEL
We run the site program
Roadmap, releases, incidents, and vendor comms. You stay the owner. We stay the operator.
FOCUS
Search, WordPress, and calls
Local facts on the page, speed on phones, crawl basics, and forms that still reach dispatch after changes.
DELIVERY
Senior-led, direct
Named engineers and leads. No offshore roulette when the live site is on the line.
Ready to hand the site to people who understand what runs under the hood?
Tell us what you do, where you work, and what broke or never worked with the team you have now. We respond with a clear next step: review, care plan, or scoped rebuild. No promised Google positions or lead counts. Honest scope instead.
We take new work by referral. Start from Contact, or send a note directly.